How to Create Window Displays

By SME Insurance

Posted 04/07/17

Window displays are an important way of your marketing your business. It can often be the first time passers-by see your brand and what you’re offering, so it’s your chance to catch their eye. If window displays are carried out effectively, it could lead to increased footfall, brand new customers, and more sales [1]. According to Shop4Pop.com, 50% of purchasing decisions are made impulsively , therefore a window display can be a valuable in-store advertising space for any business. Below are some simple tips to get you on your way to decorating your shop windows and increasing traffic.

1.Draw up a Plan

Always have a plan before you start dressing your window. Sketch out how you want your window display to look and include the items of stock you will feature. This will help you stay on track and focus on creating a display you’re proud of. The plan should also include checking stock levels as you don’t want to sell out of the product you’re promoting in the window!

2. Pick a Theme

A theme or story is a great way to grab the eye of passers-by, whilst demonstrating the personality of your shop. Seasonal events offer opportunities for you to create a theme whether it be Christmas, Easter, Halloween, the theme could even simply be a sale. If you do choose a seasonal theme, try to make it specific. For example instead of a general Christmas theme, why not base it around gingerbread or the 12 days of Christmas? For Halloween you could recreate a haunted house or a pumpkin patch, use your imagination [2]!

3. Be Practical

After you’ve made your plan and established a theme, use tape to identify the section of your window that will be eye-level with passers-by. From there you can figure out where your merchandise needs to be positioned for the most exposure. Once you’ve finished creating your window display, have a look at it from street level to see if you’re completely happy. Inspect it from different distances and approach from different angles to see if it works [3].

4. Choose one Focal Piece

Choose one item to be the focal piece of your window. This could be a piece of your stock with a higher price point or an item that’s surging in popularity. Carefully consider how you will emphasise your chosen piece; you could use clever lighting, bold eye-catching colours or elevate it above the other items on display [4].

5. Be Creative

Don’t be afraid to show your creative side! The more eyecatching your window display, the more people you’re likely to attract into your shop. Creativity can really help you stand out from your competitors and help to draw people in. Remember though to not overload your shop window, you can be creative without cluttering the space [5].

 

Sources

[1] http://www.kerchingretail.com/how-to-create-a-window-display
[2] https://www.shopify.com/retail/120058947-a-fool-proof-guide-to-creating-window-displays-that-turn-heads-and-drive-foot-traffic
[3] https://www.entrepreneur.com/article/223677
[4] https://www.shopify.com/retail/120058947-a-fool-proof-guide-to-creating-window-displays-that-turn-heads-and-drive-foot-traffic
[5] https://www.entrepreneur.com/article/223677

Posted 04/07/17

Author: SME Insurance

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