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About Us

Smei is a name you can trust. We’re an award-winning insurance broker* and we’ve been helping businesses like yours since 2002. We aim to deliver the right business insurance for the UK’s high street shops and small businesses, easily and without fuss, at a competitive price

We’re not like the comparison sites and direct insurers that want you to do the hard work yourself, we believe in providing a personal service you can rely on.

Why?  Because we know, as a business owner, you may not have time to find out exactly what insurance you need or pore over the finer detail of the cover. That’s our job – to offer the free advice you need to get the right cover for your business.

In fact, we make buying insurance as easy as 1, 2, 3:

  1. We’ll help you work out exactly what insurance you need, so you’re fully protected should anything go wrong.
  2. We’ll save you time by taking on the task of searching our selection of the UK’s leading and specialist insurers, to find the right cover, at the right price for you.
  3. There’s no waiting around. Cover can be set up immediately, without fuss.

But don’t just take our word for it. On average, we’ve saved our customers over 20% on the price of their insurance**, and we’ve been awarded the Feefo 'Gold Trusted Service Award' for delivering exceptional customer service.  Just take a look at some of our reviews:

 “Professional company

They always act in a professional manner and try to get me a decent price every year. One can easily discuss the problems with them. They try to help you as much as they can.”

“On the ball very professional

I don’t have to worry about shopping around, the team has it all in hand which is good because it leaves me to focus on running the business.”

“Great service!

The agents were very helpful, informative and knowledgeable. I would certainly recommend smei to friends.”


Always helpful when renewing my yearly insurance policy, never had any problems whatsoever.”

“Been with many years. Very assistive and polite and know the markets.

Always assistive and patient and non-pushy.”

“Great service

Very pleased with the service, which is why I have been a customer for a number of years!”

“Great Experience

The staff were helpful, polite and thorough. They checked my details and got back to me within 48 hours as they agreed to do. It was a good price for the cover we needed.”

“Really happy with my insurance quote.

The person I spoke with was confident and engaging and knew what he was selling me. Have been with this company for over 5 years and have always been satisfied.”


** Please click here to view our pricing disclaimer.