A Guide to Personal Shopping

By SME Insurance

Posted 05/07/17

If you want to expand your services or diversify, consider personal shopping. An intimate and bespoke service, it can really help you develop a strong core of loyal customers who truly value your opinion. Here are some pros and cons to consider before starting a personal shopping service.

Be Sincere

Personal shopping gives you the opportunity to sell the goods you stock as well as the service itself. It’s important that you don’t just push high-value items, your customers will cotton on to this and you could lose yourself business. Instead, make sincere recommendations and you’ll soon establish a loyal base of customers who truly value your opinion.

Build a Bond with Customers

Pay attention to what your client really wants. This service is perfect for those who really like to take the time and get to know people. Get personal and ask them their likes, dislikes and if there is any other important information that you need to take into account [1]. A strong bond with just one personal shopping customer will help to spread your work via word of mouth.

Make Shopping Luxurious

If you want to stand out from your competitors or add an element of luxury to your shop, personal shopping is a fantastic way to achieve this. It’s a service often associated with high-end department shops but you don’t have to sell haute couture to make it work. This simple personal touch will take the stress out of shopping for your clients and your business will be seen as somewhere that makes shopping enjoyable.

It’s not for Everyone

A personal shopping service isn’t suited to all retailers. Traditionally, it’s offered by clothing shops but has recently been taken up by gift and homeware retailers too. However smaller shops with fewer employees may struggle to provide such a dedicated service.

Clients Can Be Fussy

Perhaps the biggest drawback of a personal shopping service is that clients can be hard to please. Personal shopping requires time out of your busy day so if a customer doesn’t buy an item, it’s easy to think it’s a waste of time and money.

Personal shopping is suited to shops that have a number of employees. Hiring your own instore personal shopper will go some way to ensuring valuable resources aren’t wasted whilst ensuring customers get the attention they deserve [2].

Stock Up

A personal shopping service will only work if you have sufficient and varied stock in place. By its nature, personal shopping requires choice for it to be successful so if your range isn’t varied enough then the service won’t work.

If you’re considering trialling the service, ask customers if there are any items they would like to see in stock to help you steadily build your range.

Find out more about getting a shop insurance policy.

 

Sources

[1] https://www.entrepreneur.com/article/75238
[2] https://www.thebalance.com/start-a-personal-shopper-business-4046136

Posted 05/07/17

Author: SME Insurance

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