National Awareness Days 2020

Posted 29/01/20

If you’re in the process of finalising this year’s marketing activity and you haven’t included ‘National Awareness Days’ in your content plan, don’t worry it’s not too late; there are some simple approaches you can incorporate into your schedule.

As well as being an excellent opportunity to engage customers, showing your business’s personality, and supporting a cause that’s important to your brand, national awareness days can be super marketing tools.

Whether it’s Mental Health Awareness Week, World Blood Donor Day, Clean Air Day or even World Sleep Day (yes, it actually exists), there’s certainly no shortage of things to talk about almost every day of the year.

So how might they benefit your business, and how could you bring some of these opportunities to life, avoiding overkill?

Deciding which days to get involved in can be tricky; here are some questions to ask yourself:

  1. Does the day relate to your business or the industry you’re in?
  2. Does it present the opportunity to express your business’s personality? If it doesn’t align with your values, is too controversial or has the potential to offend or upset your audience, then it’s best to avoid.
  3. Is there a related opportunity to strike up a conversation with your target audience?

Use Social Media

Social media is a powerful tool that enables your business to reach broad audiences. If well planned, your social media campaign could potentially end up going viral.

Events

If you’re considering hosting an event, you may want to check to see if you could coincide it with a national day. This could help to get you more recognition and may even boost the number of people who are coming.

Run a Themed Competition

Consider a ‘like and share this post and be in with the chance to win...’ themed competition to run alongside a national awareness day. As well as being great social media content, if you get the prize right, these competitions can be hugely popular with the potential to go viral.

In summary, use national awareness days as a smart marketing tool to boost engagement and to add some fun to your social media content.

  

Hair and Beauty Businesses

So, how can your hair and beauty business benefit from national awareness days, and which ones would have the greatest impact?

There is a range of national and global awareness days that can be incorporated into your business’s marketing activity. Here are just a few suggestions:

International Women's Day – March 8

This year, the campaign’s theme is #EachforEqual. There are lots of ways to get involved on the website > https://www.internationalwomensday.com/GetInvolved

Ovarian Cancer Awareness Month – March

Support the campaign to raise awareness of the disease, which is the biggest gynaecological killer of women in the UK women. http://ocam.org.uk/  

As well as sharing the campaign’s content on social media, consider running a month-long promotion committing to donate a % of sales from facials, for example, to the charity.

Stress Awareness Month – April

Share your top tips on how to combat stress, organise an event to teach people how to self-care and manage their stress levels. Run a promotion, for example, offer a free relaxing hand massage with every treatment booked during April.

Mental Health Awareness Week - May 18-21

Mental health is well-talked about in the media, particularly around the need to reduce the stigma of talking about how we’re feeling. This year’s theme is sleep, so embrace this week by sharing tips on how to get a good night’s sleep, invite followers to share their tips. There are more ways to get involved here > https://www.mentalhealth.org.uk/campaigns/mental-health-awareness-week

Breast Cancer Awareness Month – November

Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month in October, encourage your employees to join thousands of people by wearing pink at work for the UK's largest breast cancer charity, Breast Cancer Now. Find out more here > https://www.wearitpink.org/

  

Food and Drink

So, how can your food and drink business benefit from national awareness days, and which ones would have the greatest impact?

Other than the obvious; Valentine’s Day, Mother’s Day and Father’s Day, there is a host of mouthwatering food-related national and global awareness days that can be incorporated into your business’s marketing activity. Here are a few to whet your appetite:

Did you know February 27 is National Toast Day? If you run a tea room, café or sandwich shop, consider offering free tea or coffee with each portion of toast served.  

March is Vegetarian month, why not create a bespoke vegetarian menu that changes each week ask your social media followers to share their favourite vegetarian recipes or meals, or vote for their favourites.

8 – 14 June is Healthy Eating Week, so incorporate some new healthy alternatives to your regular dishes, offer a free piece of fruit with every lunch.

Afternoon Tea Week, 10 – 16 August celebrates this great British tradition, so it’s the perfect excuse to catch up over a cup of tea and some delicious sweet treats. Offer limitless tea on all afternoon tea orders or support the homeless by donating a free hot drink for every afternoon tea purchased.

November 1 – World Vegan Day, a much talked about subject at the moment, maybe launch a Vegan menu as an alternative to regular dishes. If you have the right premises, you might decide to run a Vegan tasting evening, sharing recipe ideas.

 

Shopping and Retail

So, how can your retail business benefit from national awareness days, and which ones would have the greatest impact?

Valentine’s Day, Mother’s Day, Father’s Day and of course, Christmas are the obvious ones for the retail industry but there is a host of gift-related national and global awareness days that can be incorporated into your business’s marketing activity. Here are a few suggestions to get you thinking:

March 5 is World Book Day, staff dressed in character costumes, toddler storytime, or simply asking your social media to engage by sharing their favourite story; there are lots of ways to maximise this popular day https://www.worldbookday.com/

April 23 marks St Georges Day, give away English-themed products, run in-store promotions on selected products or take a trip down England’s memory lane by getting some nostalgic conversations going on social media.

June is Pride Month, celebrate diversity and show your support by flying your flag in your shop window, update your social media profile pictures to include the ribbon.

July is independent retailer month so maximise this opportunity to encourage people to come and shop local, support smaller retailers over national chains.

Football fans will be looking forward to UEFA Euro 2020 in July, so don’t forget stock up with merchandise and run some football-related promotions.

However you celebrate National Awareness Days, be sure to tell your local community in advance. Use your social media channels and create some tailored content to engage your followers.

 

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