How To Run A Successful Nightclub

Posted 20/10/21

The UK night-life sector is huge. Aside from its cultural and social importance, the industry has an annual turnover of £92bn and is Britain's third-largest employer ‒ of 1.5m people.1

 If you are considering opening up a nightclub and joining the party, there are a few things to consider before throwing open the doors:

Do Your Research

It's important to scope out the area. Who is your target audience: will they be able to travel to your venue easily? Are there many competitors nearby? What about restaurants and bars that would serve the pre-nightclub crowd? By researching the location thoroughly, you can be more confident about your nightclub's success and formulate a strong marketing strategy.

Hire the Right Team

Working in a nightclub means very anti-social hours, so ensure you hire people passionate about the industry and will enjoy the work with a shared vision and ethos. They are the people your customers will deal with and rely upon, but they are also ambassadors for your brand. They need to be qualified and professional, whether they are the bar staff, the security or the cleaners.

Focus on Your Furnishings

The type of club you open will affect this. It's important to get it right: as well as creating the ambience and overall look of the club, furnishings provide comfort, impact the acoustics, and ensure your customers want to come back. Again, a lot of research will help, so look at what your competitors are doing. Working with professional commercial interior designers will pay dividends.

 Make Health and Safety a Priority

Consult medical health professionals and advisers and ensure you have the correct equipment and facilities. Your first-aid team should be fully trained, and signage to find the first aid area needs to be communicated throughout your nightclub along with all exits so that your customers know they are safe as well as secure.

Make Your Menus Magic

If you are serving food, ensure it's right for the audience. Whether it is bar snacks to À la carte, it still needs to be the best possible standard at the price point you are offering. Work with the best suppliers, check out the legalities with the Food Standards Authority and display and promote any food hygiene accreditations for your customers to see. When it comes to drinks, seek the advice of mixologists and masters of wine, who can advise you on the best drinks from a taste and value for money perspective.

Use the Right Tech

There are platforms specific to the nightclub industry that can streamline your ticketing system, sales, marketing, and staffing in one place. The right technology will ensure you manage your operation smoothly and securely.

Protect Your Nightclub

You and your nightclub will be exposed to a range of risks once open. You will need different liability insurance depending on those risks and the type of club you operate. Nightclub public liability insurance will provide cover in the case of an accident or injury at the venue, while employers liability protects your staff and is a legal requirement when hiring a team. Your contents are valuable, from your equipment to your bar, so you will also need protection against theft and accidental damage. Cyber fraud is on the rise; in an increasingly online world, you may hold valuable customer data. Protection against online theft is recommended ‒ and business interruption covers your costs if you have to temporarily close (not all policies cover Covid, so that would need to be checked).

Running a nightclub is time-consuming and can present different challenges every day. But with the right planning and protection, the rewards can be great.

For advice on the insurance packages, you will need for your establishment, contact the smei team on 0330 134 4564 or you can obtain a no obligation quote now.

 

1 https://www.ntia.co.uk/#NEWS

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