SMEi Helped Pull in the Crowds at a Recent Hair and Beauty Event

By smei

Posted 24/03/17

The combined Professional Beauty London and Hair Journal Live London event that took place on 26 and 27 February 2017 at the Excel was billed as an action packed event, aimed at hairdressers, beauticians, and nail technicians across the UK. With over 33,800 visitors, 800 brands, 100s of new product launches, seminars, and live demonstrations over the two days, we feel it delivered on that promise.

As a key event in the busy hair and beauty calendar it certainly seemed to be the event to be at and be seen at! We event spotted some celebrities circulating around the stands including Katie Price and X Factor finalists (check out our picture with Bradley from Bravatio).

The atmosphere at the event was electric and we certainty helped contribute towards this buzz – pulling in the crowds to our stand with our magic selfie mirror and wacky foam wigs.


2017 is the first year that SME Business Insurance (SMEi) has exhibited at this prestigious event and we are thrilled to say that we were warmly welcomed by the organisers on behalf of Professional Beauty Magazine and Hair Journal International Magazine.

We loved meeting all the different business owners and hair and beauty professionals who visited our stand. Our team were on hand to answer any insurance related questions, whether it was regarding advice on an existing policy, insurance challenges you typically face, or how we can help to find you the insurance you need using our free, no obligation quotation service.

Our magic mirror proved very popular, with many visitors coming over to try on one (or two!) of our wacky foam wigs, grab a prop and strike a pose, ready for the magic mirror to take their selfie. The photographs were automatically uploaded to the SMEi Facebook page as part of our social media competition. The picture with the most “likes” by 31 March will win £200 to spend at so there is still time to get involved.  Why not head over to our page and “like” your favourite image or simply like our page to stay updated with future news from us?

Insurance Styled for You

We understand the unique risks faced by the hair and beauty industry, so whether you run your own salon, rent space in someone else's shop or offer a mobile service, speak to us to see how we can help you. In a recent survey, we found that over 80% of customers saved over 15% by switching to us*.

We will help guide you and ask the vital questions needed to be able to style the insurance cover you need for your business. Unlike some direct insurers, one-size-fits-all providers, or comparison websites, we believe a personalised approach makes all the difference.

We look forward to receiving your call or to read more take a look here.      


*We randomly surveyed 48 policyholders (5%) who obtained cover through us between April 2016 and July 2016. 81% made a financial saving by moving to SMEi, with an average saving of 15.2%. This data excludes commercial and residential insurance for landlords.


Posted 24/03/17

Author: smei

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