National Beer Day 2017.  Will You Find a Slice of Hoppiness on Beer Day Britain?

By SME Insurance

Posted 15/06/17

15 June is National Beer Day 2017 – otherwise known as Beer Day Britain – and, two years after everyone’s favourite frothy, hoppy beverage lost its status as Britain’s favourite tipple, the fight back is on.

Yes, impossible as it might seem given we Brits consume 33,000 barrels of beer every three months [1], wine has been the alcoholic drink of choice for six out of ten of us since 2015 [2]. That might be partly driven by the decline in pub numbers, which reached a 33-year low in 2015, falling to just 50,800 [3].

National Beer Day 2017. The Comeback Continues

With Beer Day Britain 2017 it seems the fight back is on – with a new generation of craft breweries and microbreweries at the forefront of this battle. A recent study found that the number of breweries in the UK had risen 8%, to 1,700 – with the rising popularity of craft beers being a key driving factor [4].

It’s easy to see why this new breed of ales, IPAs, stouts, and lagers is proving popular –their unusual flavours and names have caught the imagination of traditional beer lovers and the other members of the public keen to try them out.

There’s huge choice of flavours available – everything from pink peppercorn infused ale [5] and Hot Rocks Lager, which uses glowing hot chunks of granite to create a caramel flavour [6], to the outright weird Rogue + Voodoo Doughnut Bacon Maple Ale [7] (whose flavour speaks for itself).

Then there are the names.  There’s Hoptimus Prime [8] for the Sci-Fi lovers and Audrey Hopburn [9] for anyone who wants a bit of glamour with their pint – but, if you opt for Snake Venom this National Beer Day, go easy – it’s an eye-watering 67.5% alcohol.

Beer Day Britain. A Slice of Hoppiness?

So, will you be celebrating the great beer comeback this national Beer Day? If so, kick off the festivities by joining in a nationwide “Cheers to Beer” at 7pm on 15 June. 

Then the only question is what you’ll choose as your slice of hoppiness.  Will it be the cool sounding Smooth Hoperator [10], the rather more exotically titled Michelob Ultra Dragon Fruit Peach [11], or the safer option – Carling, which remains Britain’s favourite beer [12]?

Whatever your tipple, if you want to find out more about Beer Day Britain, visit National Beer Day 2017.

Sources

[1] http://www.beerandpub.com/statistics

[2] http://www.wsta.co.uk/images/Research/Market-Reports/LWFOverview2015.pdf

[3] http://www.beerandpub.com/statistics

[4] http://www.beerandpub.com/statistics

[5] https://www.ratebeer.com/beer/wild-beer-old-pink-peppercorn/311092/

[6] http://firstwefeast.com/drink/2012/11/8-unusual-beer-styles-you-need-to-know/2-steinbier

[7] https://www.thrillist.com/drink/nation/12-crazy-beer-flavors-rogue-beard-beer-redhook-and-hilliard-joint-effort-thrillist-nation

[8] https://www.buzzfeed.com/robinedds/funny-beer-names-you-dont-have-to-be-drunk-to-enjoy

[9] https://www.buzzfeed.com/robinedds/funny-beer-names-you-dont-have-to-be-drunk-to-enjoy

[10] https://www.buzzfeed.com/esquire/25-of-the-most-amazing-craft-beer-names-youll-ever-see

[11] https://www.thrillist.com/drink/nation/12-crazy-beer-flavors-rogue-beard-beer-redhook-and-hilliard-joint-effort-thrillist-nation

[12] https://vinepair.com/wine-blog/most-popular-beer-every-country-map/

Posted 15/06/17

Author: SME Insurance

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