The Rise of Male Grooming

Barbers are quickly becoming a high street staple. The typical high street contains an average of 7 independent barbers.

The Rise of Male Grooming statistics infographic

 

 

Over the last few years, men have been paying more attention to their appearance, and beards have also seen a resurgence. This has positively impacted the grooming industry which is enjoying a massive period of growth and is globally worth an estimated £14.8bn.(1)

No Sign of Slowing Down

A survey conducted by the Royal Mail’s address management unit (2) found that beauty salons and barbers have grown at a faster rate than any other sector of independent businesses. 626 grooming businesses opened in 2015, an increase of an impressive 10.36%.

Barbers are quickly becoming a high street staple. The typical high street contains an average of 7 independent barbers and impressively, 12 open per week (3). The industry is well and truly thriving!

Trevor Studd of The British Barbers’ Association commented “The rise in personal grooming does not come as a surprise at all - some high streets have 10 or more barbershops and men’s grooming operations now.”

“There has definitely been a growing migration of men going back to barbershops from unisex salons in the past three to four years and this doesn’t seem to be slowing down.”

The Influence of Social Media

Social media is also thought to be impacting male grooming as styles and inspiration are readily available in abundance. Celebrities (1) such as David Beckham, David Gandy, and Joey Essex showcase their pristine appearances across social media and have been cited as grooming style icons.

Skincare is on the Rise

Despite the current trend for facial hair though, skincare is the fastest growing area of male grooming. Between 2014 and 2015, the market grew from £27.6m to £29.5m earning it an overall share of 6.6%.

The male grooming market is still considered to be in its infancy so the impressive growth that we’ve already seen could be the beginning of something bigger. Will the male grooming market ever rival its female counterpart in terms of size? The next few years will tell.

 

(1) http://www.independent.co.uk/life-style/fashion/features/mens-grooming-is-now-a-multi-billion-pound-worldwide-industry-a6813196.html

(2) http://www.royalmailgroup.com/media/press-releases/beards-and-brow-remain-big-business-high-street

(3) http://professionalbeauty.co.uk/site/FeaturesNewsDetails/uk-salons-outperform-all-other-sectors-on-the-high-street-with-10--growth

(4) http://professionalspawellness.com/site/LatestNewsDetails/celebrity-culture-drives-rise-of-the-uk-s-male-grooming-market

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