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“For me…” – Smei’s High Street Heroes

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Celebrating our High Street Heroes.

Smei set about finding the heroes that make our high streets unique, recognising the fantastic independent businesses helping to breathe new life into local high streets and communities.

Filmed on location in the heart of Lancashire before the lockdown, our advert features some inspiring businesses that are working passionately to keep city, town and village centres alive and kicking:

  • Delliponti (Barrowford)  an authentic Italian coffee shop with a twist.
  • Kimora Fashion & Lifestyle (Barrowford)  a beautifully staged fashion and lifestyle store that is built on owner, Ruth Holden’s experience and hard work.
  • The White Swan at Fence (Fence)  an award-winning traditional village pub and restaurant.
  • Premier Barrowford Convenience Store (Padiham)  a one-stop mini-market keeping the people of Padiham stocked up with life’s essentials.
  • Flourish (Manchester)  a high street florist with a difference.
  • Rebecca & Co (Barrowford)  a busy, professional and fun hairdresser in the heart of Barrowford.

You can view Smei's 60s High Street Heroes advert here.

Read more about what running their own business means to our High Street Heroes in our behind the scenes article.


For me, it’s About Insurance That Lets You Get on With the Thing You Love Most, Running Your Own Business.

Whether you’re a shop owner, hair and beauty salon, hotel, pub or restaurant – smei is here to help.

We’re a platinum award-winning insurance broker* and we’ve been helping businesses like yours since 2002. Our aim is simple, to deliver the right business insurance for the UK’s high street shops and small businesses, easily and without fuss, at a competitive price.

We’re not like the comparison sites and direct insurers that leave you to do all the hard work yourself, trying to work out exactly what cover you need. That’s our job – to offer the free advice you need to get the right cover.

In fact, we make buying insurance as easy as 1, 2, 3:

  1. We’ll help you work out exactly what cover you need, so you’re protected should things go wrong.
  2. We’ll save you time as we do the searching for you, so you don’t have to. We have access to some of the UK’s leading and specialist insurers, including AXA, Allianz and Covea.
  3. There’s no waiting around. We can set up cover immediately, without fuss.

Call us today on 0330 134 4579.


Still not convinced? Take a look at some of our recent five star reviews.

  • “First class service and price”
  • “Insurance as it should be. Always fab on price and service”
  • “Great knowledge about my needs and what cover I need”
  • “The very best. Their communication skills are excellent and we would always stay with smei”
  • “Always fantastic – quick and efficient. Excellent service as always”
  • “I’ve used smei for five years now and they have always been amazing” 



Please note we are unable to quote for Takeaway Delivery Drivers or Couriers

Please note we are unable to quote for Takeaway Delivery Drivers or Couriers

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As a previous customer of smei, they contacted me regarding my premium this year and got me an amazing price. Gentleman I dealt with was brilliant, and not too pushy to take on the insurance.

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